What is the Net Promoter Score (NPS)?

The Net Promoter Score is a metric which measures how loyal your customers are. Introduced in the Harvard Business Review, it has become extremely popular, with over two thirds of Fortune 1000 companies adopting it.

Customers are sent a quick and easy survey that asks them how likely they are to recommend your brand to others and why. The feedback you receive pinpoints customers at risk of leaving (detractors) and those who are loyal fans (promoters).

How can I generate referrals and repeat sales with NPS?

Knowing where the gaps lie in your customer experience, you can focus on improving and reducing churn. You’ll create more brand advocates (promoters) and improve your Net Promoter Score.
This is good news - promoters account for 80% of referrals to your business. Promoters are also far more likely to increase purchases over time so have a higher customer lifetime value

Why Devoted?


Surveys are simple to set up and easy to send

Surveys are optimised for email and customers can complete them directly from their email - no lengthy downloads are necessary.


Unparallelled response rates

Unlike other customer satisfaction surveys, response rates with NPS are high - between 40-60%.


Personalised service to help you get the most out of NPS

We’ll work with you as closely as you need to ensure you and your team are getting the most value from NPS.


Free 14 day trial. All Features (including paid). 100 surveys. No credit card required.
$69   /month
1000 surveys/month
2 Campaigns
2 Users

Scheduled sending
Survey reminders
Forward or reply in app
Slack integration
Shopify integration
API access
Recurring surveys
Free onboarding consultation
Growth (most popular)
$199  /month
4000 surveys/month
5 Campaigns
5 Users

Includes All Features

$399  /month
10000 surveys/month
Unlimited Campaigns
20 Users

Includes All Features

Need a bigger plan?

email us

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+44 203 823 6070
to discuss your needs